Identity creation
for Aldworth James & Bond
This high-quality carpentry firm wanted a new identity to reflect their contemporary approach to traditional skills and craftsmanship.
Approach
Inspired by their mixing of technology, hand skills and youthful enthusiasm, Red Stone created a stylish new brand identity incorporating an elegant typographic logo, to position the company as a new generation of craftsmen. We designed and built a new website, gave them a set of individual business cards and developed a monogram so they could literally brand their own work. Our aim was for the whole visual package to do justice to this company’s established high standards.
Outcome
This more ambitious identity quickly helped win an enviable client list, including Asif Khan and a number of lauded retail and restaurant interiors.