Annual reviews
for Alzheimer’s Society
Red Stone have designed the annual review and annual report for Alzheimer’s Society since their rebrand in 2007. It’s a vital publication for communicating campaign and fundraising events as well as the financial health of the organisation.
Approach
Every charity needs a powerful annual review to tell its story. It needs to satisfy members and engage new supporters, year after year. In 2007/08, Red Stone coupled stark black and white photography with hard-hitting quotes, taken from blogs and forums discussing the subject of Alzheimer’s. In 2008/09, we led the way with some shocking statistics, supported by the faces of the real people behind the numbers.
Outcome
The annual review supported the rising public profile of the Society, including increased media coverage.