Impact review 2009/10
for Alzheimer’s Society
The Impact Review is the third annual review we’ve designed for the Society. Its focus is to measure outcomes against aims and forms a new way of reporting for Alzheimer’s Society.
Approach
Red Stone originated the theme ‘I live with dementia’ to include a range of people affected by the disease – directly or indirectly. We then commissioned photographer Christian Sinibaldi to take a set of powerful portraits to support case studies outlining each person’s involvement. Online, we’ve shaped the review to include video interviews, which took place at the same time as the photo shoot to give continuity.
Outcome
The impact report is part of a wider plan to focus efforts in fighting dementia.
Disciplines
“We got our copies of the Impact Review and they look just brilliant. Thanks very much for everyone’s work on it!”
Marketing Manager, Alzheimer’s Society