Memory Walk campaign
for Alzheimer’s Society
Memory Walk is Alzheimer’s Society’s annual mass participation fundraising event. Red Stone were commissioned to design all campaign materials.
Approach
We concentrated on making this annual event stand out and gain a high level of recognition. The campaign needed to drum up public enthusiasm for a good cause, so we put on our comfy shoes and took an approachable stance. Simplifying the information helped take the effort out of taking part.
Outcome
Memory Walk is now an established part of the Society’s fundraising calendar, with thousands taking part across the country every year.