Apprenticeships London 2012
for BBC
Here was a great opportunity for anyone passionate about working in the media who didn’t have experience or qualifications – a BBC apprenticeship linked to the Production and Design trainee schemes. As part of our remit on the design roster, Red Stone were chosen to come up with some winning recruitment materials.
Approach
Our mission was to reach as many potential applicants as possible, by selecting the best means of marketing to suit the audience. Posters, leaflets and online promotion were designed for maximum impact with the young target audience. We created the strapline ‘find your place’ and designed animated online banners.
Outcome
A great success. So much so, that the BBC has launched a similar scheme in Scotland.