Breathing Places campaign
for BBC
Breathing Places was a major BBC Learning campaign to inspire and motivate people to create and care for nature-friendly green spaces where they live. Red Stone was involved in shaping the BBC’s ‘Breathing Places’ campaign over a five year period.
Approach
We created a rich, coherent brand with applications across digital and print and aimed at engaging multiple audiences. This involved the development of visual identity guidelines along with a separate set of guidelines on writing style.
Outcome
The identity was rolled out across a number of public facing materials and was successful in engaging and recruiting potential project partners.