Design Trainee Scheme 2010
for BBC
One of two BBC trainee schemes, run as part of the BBC Academy. Our mission was to alert the best new creative talent from across the UK to these placement opportunities for aspiring design trainees, and tempt them to sign up.
Approach
We needed to design two complimentary idents for the recruitment campaigns, and produce all promotional materials to support each scheme. We originated the line ‘Future designers wanted’ and applied a graphic device to these words that tied together design-based activities at the BBC.
Outcome
The 2010 campaigns went down a storm, so the BBC called us back on board to tackle the creative for 2011.