Get Baking
for BBC
When BBC Two’s ‘The Great British Bake Off’ launched a search for the UK’s best amateur baker, they called in Red Stone to create a unique identity for the supporting campaign, ‘Get Baking’. We also produced a recipe book of yummy treats, perfect for beginner-chefs.
Approach
We wanted to show that baking can be easy. We created an identity that supports the TV programme, feels homely, and has the same irresistible appeal as freshly baked bread. Just follow the simple steps by Mary Berry and Paul Hollywood, and anyone can try their hand in the kitchen.