BPR identity
for Big Lottery Fund
The Big Lottery Fund is, indeed, a big organisation. They needed a toolkit to help them communicate better among themselves, and asked for Red Stone’s help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.
Approach
We wanted to create a coherent feel to all four strands of the identity. As a starting point, we took the circle of the core brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.
Outcome
The guidelines have proved a success across all groups of employees in the organisation.