The Better World Campaign
for BT
BT’s Better World Campaign launched in 2006, is the company’s largest community investment programme. It aims to give every young person a voice, improving communications to create a better world. Red Stone worked with a number of other BT suppliers to deliver the Campaign.
Approach
We designed and produced materials for the campaign launch at BT Centre in London and acted as brand guardians for the campaign. We art directed a photo shoot to build a library of portraits of young people which was used to populate microsites, campaign materials and advertising.
Outcome
Our successful collaboration contributed to BT’s continued recognition as the world's top telecoms company in the Dow Jones Sustainability Index.