Skills London exhibition stand
for BT
As part of BT’s Better World Campaign, they asked us to design an exhibition stand for the Skills London event, at Excel in London’s Docklands. The aim was to appeal to young people considering their first rung of the job-ladder, and help them think about the importance of effective communication.
Approach
We focused on effective communication as the number one way to improve job prospects. The stand made some bold statements, and asked some pertinent questions. It was colourful and clear, and prompted interaction through postcard questionnaires, which could be filled in and posted into a pod.
Outcome
Attendance was great. Feedback was substantial with the postcard questionnaires from the event forming an extensive online resource.