New brand creation
for London Honey Company
We first came across the London Honey Company whilst working on a BBC Breathing Places campaign to highlight the importance of bees.
We thought it was incredible that such great tasting honey could be made in the heart of the city. Then, when we met Steve Benbow the visionary beekeeper behind London Honey, he equally didn't disappoint us. We loved Steve's approach to creating a new type of urban business, using traditional know-how but with a completely contemporary outlook – but there was one vital ingredient missing – a strong and distinctive brand.
Approach
The London Honey story had many unique qualities. With honey produced from hives located on rooftops all across the capital, we had a wonderful opportunity to change people's view of the iconic London skyline and create a memorable logo and brand. And, with the addition of the City-worker bee to our visual identity, things soon started buzzing...