Internal brand launch
for Money Advice Service
The Money Advice Service was lauched on 4 April 2011 at their Canary Wharf headquarters in London’s Docklands. It was crucial to ensure internal buy-in from staff to get the Service of to a flying start.
Approach
As well as the environmental graphics for the whole space, we designed and produced an animated brand sting for plasma screens and stage backdrops for the Chairman and Chief executive to launch the new Service. We produced a welcome pack for all staff, containing top-line information on the new Service, from corporate values and branding to the new intranet.
Outcome
Everything went well on the day, with huge enthusiasm from staff for the new brand.