for Bumblebee Conservation Trust
Although established for six years, the Bumblebee Conservation Trust recognised that there were significant opportunities for the organisation to broaden its appeal and impact.
Red Stone were tasked with the creation of a new brand identity and website – identified as being crucial to the development of the new communication strategy.
Balancing the requirements of the scientific community, concerned individuals and the public at large – the Trust needed a strong identity that was authoritative but approachable.
The new identity also seeks to enhance one of the guiding principles of the Trust – that the most effective way to help bumblebees is to improve their habitats.
It is in the relationship between the flower and the bee that this visual identity captures the ambition of the Bumblebee Conservation Trust and creates for them a distinctive, and unexpected mark.