Prospectus 2011/12
for New VIc
NewVic commissioned Red Stone to produce a prospectus for their thriving London sixth form college. The prospectus needed a wide appeal, to potential students, their parents and carers, as well as teachers and staff. At over 170 pages, it’s a comprehensive publication including case studies, guides and information on courses available at the college. The design needed to reflect the busy, energetic buzz of the college itself.
Approach
We kept the look and feel of the prospectus clear and ordered, helping to make its substantial content more approachable. We developed a colour coding system and set of icons to help readers navigate this information-rich book. We also made the prospectus available as a PDF to download from the college website.
Outcome
NewVic continues to go from strength to strength. Students and staff celebrated a record 141 A* and A grades obtained at A-level for 2010-2011 and three more NewVIc students heading to Oxbridge.