Host2host identity
for UK Trade & Investment
The host2host programme was developed to help host nations of sporting events make the most of business opportunities.
Approach
Give-and-take is the flavour of host2host, so we designed a mark to represent the unity of links between host nations. We helped sell the idea that sharing knowledge can be good for everyone through associated materials, including hand-bound folders and backdrops for press events.
Outcome
The identity has been used at press events around the world.