Take it to the World campaign
for UK Trade & Investment
Red Stone were commissioned by UK Trade & Investment (UKTI) to create a campaign, which would encourage UK businesses to consider the possibilities of exporting, with the help of UKTI.
Approach
Deadlines were short, but we developed a number of creative approaches and campaign messages for consideration by the UKTI project team and the new Minister. The favoured approach was based around the proposition ‘Take it to the World’, together with a simple and striking graphic.
Outcome
The campaign ran as posters in 150 railway sites, various regional airports, branded taxis and sector specialist magazines.